Case Study
Turning Spreadsheets into a $4M Quoting Engine: How Minch Consulting Transformed Pricing for Cal Pro
The Challenge
Minch Consulting, led by Jeff Minch, was tasked with helping Cal Pro Artificial Turf streamline their pricing process. The company needed a faster, more accurate way to generate quotes for turf installation jobs. Jeff built a pricing model in Excel to calculate costs based on job size, labor, and materials, but the spreadsheet proved too fragile for daily use by a growing sales team.
"The accountant has a client, and he turned that client on to me for analytical work—to build a pricing engine to understand his margins and find holes in his processes."
The Solution
Jeff used SpreadsheetWeb to convert his Excel pricing model into a web-based application, keeping all the existing logic intact. The new tool offered a clean, easy-to-use interface that worked on any device and removed the risk of user errors common in spreadsheets. Sales staff could now generate accurate quotes quickly without needing technical skills. The no-code platform let Jeff deliver a scalable, professional solution without starting from scratch or hiring developers.
"His average job is about $12,000, and he's given $4 million of quotes. So, he's using the tool well."
The Results
Cal Pro’s sales team quickly adopted the new quoting tool, cutting quote time by 75% and improving accuracy across the board. With quotes now easier to generate and less prone to error, the company has issued over $4 million in quotes using the application. The tool has become a core part of daily operations, with projections showing an additional $2 million in quotes expected by the end of 2025. For Jeff, the success of this project proved the value of turning complex spreadsheets into web apps—and opened the door to offering similar tools to other clients.
"Yeah, it took me about four hours, and that’s with a complicated spreadsheet running underneath it. This is my first time doing something like this—my first version—and still, the simplicity of the process blew me away. You've made it incredibly easy for someone like me."
